Marketing Analytics - Direct Mail Strategy

US-NY-New York
Job ID
2017-40569
Schedule Type
Full Time
Level
Vice President/Executive Director
Function(s)
Consumer Banking
Americas
Division
Consumer and Commercial Banking Division
Strats & Analytics
Employment Type
Employee

MORE ABOUT THIS JOB

CONSUMER AND COMMERCIAL BANKING

In Goldman Sachs Bank USA, we offer a wide range of solutions to help our customers meet their financial goals. Our teams seek to provide the highest level of customer service and support in everything we do. The Bank offers high yield savings accounts and a variety of loan products to individuals and private bank, corporate and community clients. Our savings products include an online savings account and certificates of deposit in a variety of terms.

 

Consumer and Commercial Banking brings innovative solutions to traditional banking activities. We are a global team of lenders, investors, risk managers, skilled marketers, web experts and banking specialists. We provide a suite of solutions to help our customers meet their personal financial goals. We make direct investments in, and risk manage, a portfolio of corporate loans and securities. And we help transform distressed communities through investments and loans of private capital.

 

Digital Finance, a subdivision of CCBD, is composed of the firm’s digitally-led consumer businesses which include the global online consumer deposits business and the US online consumer lending business, the firm’s first-ever direct-to-consumer platform built from the ground up. Digital Finance combines the strength and heritage of a 147-year-old financial institution with the agility and entrepreneurial spirit of a tech start-up. This unique dynamic allows us to help our customers achieve financial progress through customizable solutions that are grounded in value, transparency and simplicity.

 

Marcus sees an opportunity to leverage our competencies in technology and analytics and provide accretive returns without the burdens of legacy costs and fixed infrastructure.

RESPONSIBILITIES AND QUALIFICATIONS

As part of this opportunity: 

  • You will lead the team to grow the Direct Mail Channel for Personal Loans, responsible for the optimization of marketing activities by defining market segments and targeting based on customer profiles and segments
  • You will help with the design, development, evaluation and monitoring of test and learn strategies that help business to drive decisions throughout the customer application funnel
  • You will make recommendations on product, pricing, creative, segmentation, and channel management
  • You will leverage methods from diverse disciplines to gain customer insights, draw conclusions and work with business partners to put those insights into action
  • You will have some experience building models that help predict customer behavior which enables better targeting and conversion
  • You will work closely with business partners, technology and modelling teams to evaluate new and alternate data sources as well as analytical tools

Qualifications

  • Advanced degree (Masters) in quantitative areas like Applied Math, Statistics, Engineering, Computer Science or related disciplines as well as Marketing line experience
  • Hands-on experience with direct marketing, segmentation, pricing, creative strategy development, market research
  • Prior strategy experience in lending business / marketing analytics is preferred
  • Experience working with large data sets and Big Data tools and stack (e.g., Hadoop, etc.).
  • Experience with one or more modeling tools (R, Matlab, Octave, SPSS, SAS) and one or more mainstream programming language (Python, Java, C, Scala, C++, etc.).
  • Strong project management skills; self-driven; ability to work independently and cross-functionally
  • Experience working in a start-up business or a new business line within a larger organization is preferred

ABOUT GOLDMAN SACHS

The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.


© The Goldman Sachs Group, Inc., 2017. All rights reserved
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.

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