• CIMD - Marcus by Goldman Sachs – CRM Manager – Analyst - New York City

    Location(s) US-NY-New York
    Job ID
    Schedule Type
    Full Time
    Consumer Banking
    Consumer and Investment Management Division
    Business Unit
    Digital Product
    Employment Type



    Marcus by Goldman Sachs is the firm’s consumer business, combining the entrepreneurial spirit of a startup with 150 years of experience. Today, Marcus has $50 billion in deposits, $5 billion in loan balances and 4 million customers across our lending and deposits businesses, as well as the personal financial management app, Clarity Money. Through the use of insights and intuitive design, we provide customers with powerful tools and products that are grounded in value, transparency and simplicity. We are backed by our unique team, comprised of individual contributors from leading agile technology companies, fintechs and consumer financial services companies, allowing us to disrupt the industry, while helping consumers take control of their financial lives.




    Are you looking to apply your analytical and creative skills to deliver positive and frictionless digital customer experiences? We are looking for a CRM Manager to join the growing Consumer Wealth Management team. The ideal candidate is resourceful and detail-oriented with prior experience as a CRM Manager on a cross-functional team, collaborating closely with business stakeholders and technical resources to optimize and problem solve for gaps within the CRM tech-stack.

    As a CRM Manager, you will engage with key stakeholders across business, product, engineering and brand teams to analyze internal CRM practices, understand gaps and opportunities, and propose solutions. Based on your evaluation of the impact to business, you will prioritize quick wins as well as long-term actions that the team will undertake to elevate and enable CRM team to surpass industry best practices. You will drive maintain and drive the CRM roadmap and action plan to deliver new features and functionality while identifying and measuring key metrics to ensure a best in class customer experience across our web and mobile properties.

    This is an opportunity to make an impact in the industry – delivering value to the customer through delightful 1-to-1 personalized experiences and thoughtfully curated features. In this role, you will join a team committed to superior customer experience, operating at a fast pace to improve and extend the consumer product line.  



    • Work alongside design, engineering, marketing and other teams to understand key business opportunities and challenges
    • Analyze CRM activities and propose plans to elevate and enhance customer experiences
    • Based on deep understanding of CRM activities and their impact to business, develop and prioritize use cases for technical teams (design, engineering, platform, etc.) to translate into technical requirements for technical roadmap
    • Maintain and drive CRM roadmap based on changing requirements that reflect business needs and impact
    • Research industry best practices and keep up to date on innovative advancements in CRM, and propose plan to ensure that we are ahead of the curve in our CRM activities
    • Support training and upskilling of CRM team members, as well as ongoing adoption of CRM tools
    • Use data, user research and a test and learn approach to inform decisions and continually optimize products
    • Maintain continuous focus on crafting and adjusting solutions to simplify complex advice, actions and products
    • Collaborate with other product managers and designers to ensure cohesiveness of the overall customer experience
    • Collaborate and communicate with a broad team of cross-functional stakeholders, ensuring all viewpoints are accounted for and that solutions meet all necessary requirements


    • 1-3 years of CRM Manager experience in a fast-paced, cross-functional environment
    • Demonstrate a high degree of personal accountability, going above and beyond to ensure that projects are delivered on time with a high degree of quality
    • Experience with CRM tools & platforms (ESP, CDP, audience segmentation tools, data marts, etc.)
    • Ability to perform simple queries into data sets
    • Comfortable with large amounts of data and ability to understand simple data structures
    • Familiar with basic CRM activation tactics – email marketing, personalization, segmentation, etc.
    • Familiar with basic CRM metrics – acquisition, retention, churn, RFM, etc.
    • Proficient in major design, development and project management applications (i.e., Sketch, Keynote, Jira, etc.)
    • Ability to work in a highly collaborative environment with heavy emphasis on teamwork
    • Excellent attention to detail and communication / presentation skills



    At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

    We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

    We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

    © The Goldman Sachs Group, Inc., 2020. All rights reserved.
    Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity