• CIMD- Marcus by Goldman Sachs- Customer Marketing & Engagement Retention Analyst/ Sr Analyst- New York City role

    Location(s) US-NY-New York
    Job ID
    Schedule Type
    Full Time
    Consumer Banking
    Consumer and Investment Management Division
    Business Unit
    Loans Prod Strategy and Cust E
    Employment Type


    Marcus by Goldman Sachs is the firm’s consumer business, combining the entrepreneurial spirit of a startup with 150 years of experience. Today, Marcus has $50 billion in deposits, $5 billion in loan balances and 4 million customers across our lending and deposits businesses, as well as the personal financial management app, Clarity Money. Through the use of insights and intuitive design, we provide customers with powerful tools and products that are grounded in value, transparency and simplicity. We are backed by our unique team, comprised of individual contributors from leading agile technology companies, fintechs and consumer financial services companies, allowing us to disrupt the industry, while helping consumers take control of their financial lives.



    The Customer Marketing & Engagement team is responsible for driving customer satisfaction, on-time payments, retention, and growth through omni-channel customer marketing campaigns and partnering across the organization to deliver exceptional customer experiences.  We are looking for an analytical and data-drive performance marketer to join our team as a Retention Analyst. 



    • Launch data-driven omni-channel campaigns across email, web/mobile, direct mail, telechannel, and content to drive customer retention and loyalty.
    • Lead learning agenda, test design, and implementation. Monitor results and perform campaign analytics. 
    • Create and implement innovative customer-centric marketing strategies with a focus on retention, growth, and cross-sell.
    • Launch innovative new capabilities, offers, and programs to improve customer experience and deliver business results.
    • Partner cross-functionally with agencies, internal stakeholders, and vendors to bring winning customer strategies to market.
    • Develop thoughtful customer segmentation and targeting strategies to deliver the right message at the right time.
    • Support business engagement with customer service specialists to bring marketing strategies to life and drive business results.


    • 1-2 years of experience developing multi-channel marketing strategies and assessing results; focus on customer retention and growth a plus
    • Passionate, data-driven, performance marketer with customer focus
    • Analytical marketer with ability to understand and translate data into customer facing action to drive measurable improvement in channel and business performance. SQL experience a plus. 
    • Demonstrated track record driving business outcomes through marketing and servicing channels by rapidly acting on insights and bringing ideas to market with a focus on continuous optimization and test-and-learn
    • Experience developing marketing strategies based on customer insights, gaining organizational alignment, driving implementation, and measuring results
    • Innovative thinker who can problem solve, overcome obstacles, and deliver breakthrough strategies
    • Strong communicator who can effectively gain alignment up, down and across teams
    • Great interpersonal skills. Desire to work collaboratively on diverse cross functional teams
    • Agency, digital and financial services experience are all a plus
    • Team-oriented with an ability to work independently in a collaborative and fast-paced environment.


    The Consumer and Investment Management Division includes Goldman Sachs Asset Management (GSAM), Private Wealth Management (PWM) and our Consumer business (Marcus by Goldman Sachs). We provide asset management, wealth management and banking expertise to consumers and institutions around the world. CIMD partners with various teams across the firm to help individuals and institutions navigate changing markets and take control of their financial lives.



    At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

    We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

    We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

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